Well, I would think renaming it would help with the stigma behind it...

We actually had somewhat of a discussion a while back on ZAM about this game...and actually rebranding was brought up by Azury.

If you fail, like FFXIV did, you distance yourself, re-brand, and do whatever marketing tricks it takes to make it look like a totally new product.
Here is the debate that took place on ZAM :http://ffxiv.zam.com/forum.html?foru...27027&h=50&p=4

It was posted by Azurymber post #196. He suggested that they might want to do this so the stigma of the failed launch would not haunt 2.o. Read on more there if you wish.