Getting to see a game fall flat on its face, change management and be rebuilt from the ground up isn't something you see every day. Very interesting project to watch, good for research. If Yoshida can make 2.0 into a successful MMO then FFXIV will have made his career.

Also I've invested a lot of time and effort into this game already. I have high hopes for 2.0 and the future. No other MMO has held my interest for this long. Community is another reason, I genuinely enjoy playing the game with the members of my LS. Though at this point, I could probably play and enjoy any game with the people in my LS lol.