Except it's low enough in difficulty that the tier 1 rating can be achieved through a macro if you have the minimum required stats plus food.
If it can be done through a macro you can look up online or get from another player, then it's very much casual content.
I have a feeling that might be what we're getting in 5.5. YoshiP did say in the Live Letter that new Expert recipes would be coming with new tools as rewards. Since SE stated repeatedly that the Skybuilder tools would be our BiS for the expansion, the new tools coming would have to be the secondary BIS to make them worth pursuing.
I'm also expecting the exact same problem with the upcoming tools - set stats with zero ability to customize so they're nothing more than shiny fluff.