Losing 90% of your customer base in the first 3 months is pretty close to failure based on just about anyones guidelines. Having to come out and admit your product is not good and was not ready to be released to the public for purchase is pretty close to failure. Having to completely restructure your team because the team that worked on the project for 5+ years failed is a pretty good indication of failure. Having a pay to play game not charging customers a subscription fee after 6 months of release because of all the previous reasons listed is very likely considered a failure by SE stockholders.