How about, it's not JUST about the kids? I can probably speak for many others here, most people don't want to see these ads in party finder. It's off-putting. A person should never open their PF and see ads for adult "content", especially in a 13+ game, no matter what kind of mental gymnastics one might use to justify this. Regardless of whether it's the "other" tab or not. SE needs to make better social features, to have a better curated game. The only people who should see these kind of ads are people looking for it, or things like it.