Yeah, that's why GW2 and Archeage are most hyped on MMORPG.com, because they are the typical MMO everyone apparently wants... oh wait, no they're not. They're atypical.
Edit: And yes I know it's an impossible pipe-dream (what I was saying earlier), but at the same time, isn't it something games should strive toward, instead of making pure grinding the backbone of their game?