the only way to save the game (aka my wish never to come true)

[Rhianu]

From all the FFXIV forums both this one and others it should be common knowledge that you cannot just leave a mmo when you do not like it, you have to make at least 300 post on at least 4 different forums about how bad it is once you are at the 300 mark you are legally able by western mmo law to quit the game.

I think you'll find that this doesn't just hold true for MMORPGs. In fact, it doesn't hold true for just video games, either. No, it holds true for all products and services. If you create a product or service that does not measure up to people's expectations, then you create detractors, or people who warn others to avoid that product or service.

I recently read a blog post that talked about exactly this. Here's an excerpt:

What happens when your expectations are not met? How do you feel when a product or service doesn’t live up to the marketing or sales hype? Are you likely to recommend a product that fell short of your expectations?

So much of the “word of mouth” recommendation cycle is based on products or services meeting or exceeding personal expectations. Meet my expectations or just give me what I want, and I may or may not recommend your product. I have become a Passive, in Net Promoter® terms.

However, if you exceed my expectations, give me something that I didn’t expect and make me feel that you value me as a customer, then I will sing your praises to all my friends and family. You’ve made me a Promoter.

Fail to live up to my expectations and I will quickly become a Detractor. I will feel disappointed, cheated and even angry if your product or service doesn’t meet my standards. I won’t be buying a second time and I certainly won’t give you a recommendation. In fact, I may even warn my friends to stay away from whatever it is you have to offer.

The full blog post can be read here:

http://promotersrecommend.com/2010/1...romoter-score/