sciencebot's excellent post on why Zenos as the thematic foil for the reprehensible ideology of Emet/Ascians/Garleans and the might makes right/only some people are worthy is the strong, dare I say sole, reason for his existence as a villain, let alone a continuing one into EW.
For all that everyone raved at how sympathetic Emet Selch was in ShB, I spent all of it ranting at Emet because I actively disagreed with his motivations ("14 'lesser copies' means you have 13 times the number of possible friends, you jerk") and looked forward to the final boss fight to defeet him. Emet was engaging even if his character wasn't as entertaining or sympathetic as others thought, and he was a good foil to the Exarch and Thancred and the central theme of ShB.
Zenos on the other hand, I never liked. At no point during SB or after. The kindest thing I could say was that he was so flat as a character that he made Fordola and Yotsuyu by contrast stronger. Both I understood and emphasized with their motivations and backstories while also feeling that drive to defeat them. Zenos never gave me any stronger emotion than meta disappointment and boredom. Part of it is because of the character tropes I despise , "Hunter of the Greatest Game" and Blood Knight who only has interest in fighting are at the bottom tier of shonen villains, only working if they are minor villains in a cast of more interesting and story-useful antagonists. Especially because I started playing XIV out of love of FF's story-telling Zenos as the dark mirror for the WoL doesn't really work if you are a DoH/L main at heart, after all. Also why the DRK 30-50 questline fell flat for me because I played my WoL without the resentment of helping others out via fetch quests which that job questline needs as a lynchpin. Also can't stand the "Katanas are Superior" trope and thought Zenos's visual design was unappealing, so it was almost comical how much he was tailor-made to not work as an antagonist for me personally.
But for EW he's getting rid of the katana and the ugly armor, so he's less of an eyesore
Fandaniel also isn't a villain archetype I find most compelling, but at least his personality contrasts to Zenos's apathy. (A danger of his character - if you have a character whose defining trait is ennui, then it doesn't take long for readers to respond to that boredom with boredom of their own)
But Zenos as the toxic culmination of might makes right and only the 'right' people matter, giving the player a chance to combat that, gives him a purpose. As a symbol, he can be internally and personality-wise flat as he isn't a character but a force.
Even if the only moment I'm really looking forward to is a dialogue option that has so far been denied to me, where the WoL is able to tell Zenos that fighting him is as lackluster and boring a prospect to the WoL as Zenos believes fighting anyone but the WoL is to them. Please let me have that.



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