It's certainly not impossible, but some people can't help but express their joy and wonder at being treated like decent human beings after being in an abusive relationship for 10 years. The people who have been in normal, healthy relationships just take them for granted. We WoW refugees simply aren't used to having a dev team who isn't trying to come up with new ways to eff with the players with every patch.
it wasn't just one thing, like with most things, it was death by a thousand cuts.
bfa was a horrible expansion, ironically, had worse class design, literally none of the expansion launch features were received well (azerite gear, warfronts, and islands), with warfronts and islands being abandoned in 8.2
the typical reaction the blizzard devs have to player's being critical of spec/class/raid/etc design is "we know better than you" and just ignore it.
the covenant system is horrible because it's designed in such a way that there's a good PVE covenant, typically with the caveat being that covenant choice isn't anywhere as good in other content.
PVP is infested with boosters (ie players selling their services to other players to inflate their ranking) so that honest players get absolutely trashed at the lower ranks because of how many boosters there are.
raids are intentionally overtuned to artificially lengthen the W1st race and receive multiple nerfs in the following weeks/months.
they slowly and intentionally began killing off the midcore audience. the only stuff to do now is just casual xmog (glamour) collecting or high end pvp or raid. most content is designed to push you towards raiding.
9.1 took almost 8 months to release, and there was very little to do except grind anima or farm xmog or mounts or whatever. 9.1 itself had barely any content for the amount of time it took, and the encounters are buggy, and just aren't fun.
now in tbc, there was a few sticking points for people:
you had to pay $30 at launch to keep your vanilla character on a server that was on the patch with naxx forever. they later reduced this to $15.
they started selling level boosts for classic, which turned off a lot of people.
they sold something called the "dark portal pass" which for $35 got you a boost, a mount, and some gold and other goodies. people hated this a lot, and used the /spit emote on people who used these mounts. people complained, and blizzard disabled the /spit emote because it was making the pay pigs upset.
so it was a perfect storm of blizzard being so high on their own farts they ignored all of the complaints and feedback. they probably thought that wow was too big to ignore/fail, so they just shrugged their shoulders. if you remember when asked about wow classic, j allen brach (former president or some high ranking guy) said "you think you do, but you don't." then they saw how much money people were making on their privately hosted vanilla/etc wow servers, so they ultimately went through with it. this is just an example of their arrogance.
and then there's the whole court case you might have heard about, that turned off A LOT of people when it was found that blizzard, for all of its progressiveness and virtue signalling, was just staffed by snakes in the grass predators.
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