To add to previous post, since Mogstation/cash shop stuff has come up...
I personally don't object (much) to the Mogstation, since pretty much everything they offer is cosmetic. (Glamours, dyes, etc.) Yeah, there are multi-seat mounts in there, but you can get two-person (and four-person!) mounts in-game as well. Yeah, I sort of wish job potions were restricted to letting you only skip a job you'd leveled the slow way on some other alt, but I get why they sell those.
But I've seen so many much-more-predatory cash shops that the Mogstation seems pretty mild. The whole reason I quit the Secret World after its reboot into Secret World Legends was their cash shop change; what used to be mostly glamour items became "we're going to drop loot crates in world, which you need to unlock with keys that you get very few of... but hey, come pay us real money and you can get more keys to unlock the loot you obtained during actual game play."
(They're far from the only game that has done that, but it really, really irritated me since it was a change introduced with the reboot. Classic TSW's 'lootbox' mechanic for event glamour was bad enough pre-reboot, but it was just glam/pets/mounts. Locking down actual in-game loot behind RMT in SWL was the final straw for me.)
So if they chose to add a for-cash option of "buy a small private housing ward for your FC" or whatever, honestly, that's probably not the worst change they could make. (It's not the best change either, mind you...)
Of course, what I'd really love to see as a change is the ability to get most of the cash shop stuff in-game through spending the golden Chocobo feathers you get for recruit-a-friend and whatnot: use them on fantasias, dyes, glamours, mounts, etc. Then restore the veteran rewards system, and just give you like... 5 golden feathers for every three months that you're subscribed. That way, long-time subscribers would effectively have a way to buy the cash shop items as a side-effect of their subscription, while people who like to sub briefly and bounce, or just use timecards—or people who wanted more things than they had feathers for—could all still get those things via the cash shop as well.
(As a bonus, if you could buy the glamours in-game for golden feathers, and could buy the individual pieces of said glamours... you could use the in-game glamour vendor to preview the dang things on your character.)