Small rant on combat end game content...

[Vickii]

My only issue with that aside of the Morbol mount (which is quite an undertaking that depends on other people too), there's a lack of meaningful rewards or incentive to run everything else. One might say to just do for the "fun" of it

I personally felt the blue mage was my reward. The glamours, the spells, the ability to do the blue mage arena, and the story.

I guess people are incentivised by different things. The Marlboro mount while very nice seems like far too big of an undertaking for me but I was very satisfied with what I got out of BLU - we also get cute justice, some orchestra rolls and a big top up of ARR hunt tokens which for many is riding maps.