Lets talk about FFXI for a second.
FFXI was able to create through its own means a strong connection between a player and his nation and even his race.
Elvaans were proud, tarutarus were playfull and intelligent, humans were avant garde regarding technology and truly unruly, the galkas had a well forged sense of community and yearned for their land, and mithras were slutty (HEH).
People were very nationalist. Bastokers were bastokers to death, even if they always got last in the tally. Same for windy and sandy. There was this huge sense of loyalty and competitiveness in the game.
You'd walk into a city and you'd instantly sense the personality of each race. Be it the traditionalist elvaans or the class differences between humes and galkas who had no option but to work together.
Walking into a city really felt like stepping into a different country that held a different culture.
I feel like XIV is lacking this.
It doesn't matter where you start, we are all pretty much children of Uldah.
Races mean squat. Not much to say there. There's literally no difference between them.
And it doesn't matter which company you choose. There's nothing significant to put its members against each other.
In XI everyone was instantly brought into these very well defined elements and bought into them without questioning them. Players actually acted in some way or another as their race, or as their nation. And we loved competing against each other be it through ballista, conquest or whatever we had at hand.
I'd like to see this to be brought onto XIV.