PLD's problem is not survivability, IMO, so a straight damage reduction would not "fix" the job and make ppl want it over WAR. I mean yeah, on Coincounter or other mobs with very hard hitting moves (can't think of any others, actually), damage reduction would help. But that's one fight.

The problem i see is not a problem with the job itself, but the content that is available. A lot of things in this game focus more on killing fast (lots of the time with AOE's) and less on survivability. A PLD is not known for his damage, so why take one when it just gimps your damage output and a WAR can take the hits just fine for the amount time it takes the mob to die? And by no means am i saying PLD needs to put out more damage...i think it's just a matter of right now more fights favor WAR over PLD, while neither class is particularly "broken" or "overpowered".