I am not really sure why SE does not understand that a good housing system could motivate quite a lot of people to play the game for a longer time. Make the future wards for FCs only (and restrict that to still one house per account) and give personal players instanced houses..I mean we as the WoL did quite much for Eorzea and yet a lot of the players are still homeless..so they could even tie a quest behind this. Give us a small one as a start and let us increase it on our own will with time and/or Gil. Also let us be able to purchase multiple houses in different zones (should not be a problem if its instanced). With that people that love the content will have so much to do, it will awake the market for housing items again, you will not only create seasonal housing items for a small bunch of players and more.

Also stop advertising housing as some big part of the game if you cant even give everyone the chance to own one. (Only restriction should be the Gil..nothing more) This would be like having one mount that you use as a selling point for the game but that you completely forget to mention that only the first x amount players will ever own it..