Almost all online guides are only useful for end-game players, since they're written by and for end-game players.
People aren't lazy for not reading guides for the simple reason that there are no useful leveling guides.
There are guides that list the skills, and their tooltips, out there. Most of them were written back in pre-Heavensward days. Things have changed. Greatly.
I have yet to come across an MMO where there is an active attempt to teach you "how to use" your skillset. Trial and error is the norm for this game (and for many non-MMOs as well, when you think about it).
Most players aren't bad at the game. The game they are playing does not require them to play at end-game skill levels, nor would they remain playing the game if it did.
Some solutions:
- use /yell in major cities offering to help new players learn their class/job
- run a twitch channel instructing players on how to perform their class/job well enough to run extreme trials
- Put up YouTube tutorials for the class/job you are playing, using an avatar that is geared and leveled appropriately for the player level you're trying to win over
- Write up a 'leveling guide' that meets your expectations of what a level 52 NIN should know in Heavensward.