Usually a bump is to one's own thread, and usually just a blurb like bump- they however usually write a short sentence that is vaguely (if not more) on topic.
I'm not saying people are not allowed to be annoyed, or that he is clearly owning the front page some days lol, but if he called someone a name or wrote literally bump to a post, and that was all, I imagine he'd have a far swifter punishment.