The pricing is too high. Take FTP games that charge less for the same type of items while this is a Subscription based game.
But thinking that this game doesnt have Alaplaya levels of greed is ridiculous making all the pay for items character based and not account base.

While I hate GW2 they might sell 5 mount skins for $20 in pack even somre of the more expensive highly detailed one are $30 compared to here where it's 1 for $35.
I get that I do FTP ames needs a way to keep making money so they release more and more at higher prices, it's ridiculous for a Sub game however to price things so high.