Just a reminder that the game launched without any cash shop at all and was so phenomenally profitable that it was credited with single-handedly digging SE out of a massive financial black hole. They don't really need Mogstation money, the actual game is plenty profitable enough on its own.

The cash shop exists to make even more money, which is their right of course, not going to begrudge a company for doing what it was created to do. Just saying that all the other reasons given were almost certainly made up after in order to justify the shops existence to us.