For me it's largely a game that I log in to actually do stuff in. I enjoy the story for the most part and find both the combat and crafting systems to be fun.

But I don't know that I find it interesting or exciting enough to just log in to for no real reason. I wouldn't, for example, log in just to go out and fight mobs or do combat content if there wasn't some sort of reward in it or if there wasn't a combat class I was actively working on.

And I definitely don't log in just to hang out with others either in character or out of character. My FC is full of cool people, sure, but I'm not going to log in to the game to to chat with them.

I don't need CONTENT but I do need some sort of meaningful goal or activity. If it's not there at the time then I'll just play or do something else. I don't feel like the game needs to magically satisfy all of my needs or really owes me anything.