This scam has been going on for the past few months, though they've been refining it as time has gone on.

It started as them using the all too typical "Go here for free gil" bait coupled with a totally irrelevant link that was mostly copied from a page on the official Lodestone website, but now they're pretending to link to a controversial forum post and the actual address is only a few letters/symbols off from a legit forum link.