I would love more variety and to have the make an actual impact on the world. I think doing something more interesting than 1: kill boss, 2: kill lots of mobs, 3: collect 20 items and 4: escort this dude over there (also the WORST) would actually make ppl want to do them more often. Then add an element of changing the world with keeps being overran or trade routes being blocked, etc, would just add much needed flavor to an otherwise very stale overworld.

Then we have rewards, as it stands right now the rewards are not worth it in all zones outside the ShB zones, and then they go and give us better rewards but waaaaay overdo it in the new areas to unlock everything. The amount you need to unlock the vendors should be half, at least, of what they are, esp for content that is otherwise repetitive and boring. Even with the rewards the grind is not worth it for a lot of people I would guess, seeming as how few you see doing fates.

They wanted to move away from leves, which were basically the FATES of version 1 and instead they created an even more bland, grindy and unrewarding system. Then they really kicked us in the face with them by using them for nearly everything, holiday events, special events, relic grinds, etc. Which just makes ppl more resistant to them