Quote Originally Posted by kaynide View Post
The money spent in DLC shop pays to make more DLC stuff. No DLC shop, no DLC is made.
Wrong, all money goes back to SE. Japanese corporations allocate fixed budgets once a year, the FFXIV crew cannot just take whatever money they want. And no amount of mogshop purchases or sub numbers will change that budget till next yearly revision. SE then can distribute these extra money on paying stock dividends to shareholders, but they don't go back into a game directly.