Remember good ol days when we had shop in Classic WoW? All those cool mounts you could buy with real money, yeah... good times.
We're living in 2k20, where you need to buy season passes, pay additional cash for stuff in games with subscription, charge for New Game+ and even demand 2 dollars for changing color of the hair in DoA that have over 100 purchasble DLC.
It's business and lately people forgetting that big companies are not their friends.