I just ignore PvP as a whole. I just do my daily, and that's it.

PvE in this game is absolutely amazing, but PvP has to be one of the worst i've experienced so far. There's no thrill to it, and even the frontline map itself is badly designed in my opinion. I wish we would just have a map with fixed points that your alliance would need to capture and hold in order to get to the final objective, or something like that. This exists in a majority of games and is way more interesting than the current mode we have (or so i think).

The current frontline feels like a PvP sandbox mode that was made over night to satisfy players who kept requesting an alliance PvP mode.

And yes, i agree that the freelancer thing also makes it even more uninteresting. In other games i've played, rivalry made things more exciting. You would know when playing against a certain guild or alliance that certain famous names would be there, and you were looking forward to fight them, even if the odds were against you.

Overall i feel like the devs had too many dilemmas to deal with, and that by trying to please everyone, they ended up building something that the majority of the playerbase is not attracted to at all.