How will they make money off of people like me if they don't advertise though?

You only see the launcher for as long as it takes to put in a password, and for PS4- it's instant with the password save feature.

It's common place for just about every mmo I've played and only keeps the revenue coming in. And again, you only see it for as long as it takes to type in a password. No one's forcing you to keep playing. If there's a severe drop in players from it, then sure it could be addressed. If not, I think it's a big you issue.