Whoever advised Square-Enix to move their servers to california did a really bad job. This country has some of the worst internet infrastructure when it comes to "developed" countries.

Going from the northeast to california is going to cause a huge amount of delays when you consider the "gateways" involved. I know they probably did this for easier access to the servers but they need to find a better routing solution, this is unacceptable for a paid service.
Furthermore, we can't solely put this on Square enix though, instead of spending almost $1 trillion on "military" this government could be spending even half of that to modernize the broadband infrastructure of this country.