Quote Originally Posted by Sicno View Post

It also didn't help that they didn't make it obvious in-game that you could dye the gear of the color you wanted. The event site stated it, and even told you what colors to use, but not that many people actually visited that site, and the quests rewarded you a coffer, without seeing the individual pieces and being able to notice you can dye them. They also had npcs of both genders showcasing each color with the npc of the corresponding option. Probably there was a lot of people who voted Astrid just because they wanted the red gear.
and ive seen a lot of people wearing the red gear and it's valentines and red is the colour youll want. so makes sense people will opt for her colour option. Why buy blue if I then have to go buy dye from mb at inflated price or do the associated beast tribe to unlock the dalamud red dye (Sahagin?) when it's easier if I just choose the red option. This assumes I know the gear is dyeable which as you said wasn't advertised apart from the lodestone event page which I'd wager less than 1% of players actually look at for event details. Especially when you hear people asking where the quests begin in shout chat etc in game.