Quote Originally Posted by Jennah View Post
If I were the guy at SE making the decision, I'd have really wanted it to be Emet-Selch ... and then realized it couldn't be, because he's still kind of considered a spoiler. At least he would be in marketing.
Unfortunatly you also have to look at character diversity as well as gameplay diversity in a fighting game. And Emets niche, Dark Sorceror, is already filled in spades with Dissidia. Like Emporer, Golbez, Kefka, Ultimecia, Kuja and Maybe Exdeath. Heck even Ardyn has the "flippant, charming main villain who may help the party but comes to an impasse and has to fight the main protagonist" character down.