Well, most new players who wanted play the actual game, just go back to games they came from, average player not interested in BLU, Ultimates, broken PvP with 3 sides. Those who liked the story will come back once per 4 months and go offline again, which is bad for MMO game. There is no room between casual content and savage content (which is boss in a circle anyway). As someone who's playing for so many years, seeing game not evolving much is kinda sad. Either way people use this game as social platform anyway.