Don't be so negative, morals do matter. Even if it is done because of money, it just shows that doing the right thing may lead to profit, at least in the long run. Not always, the world isn't perfect, but the fact that this game has being doing well thanks to Yoshi keeping more or less a ethical conduct when it comes to this game, with some mistakes here and there, is proof that it can count for something. I'll say that even if its done because of selfish reasons, doing the right things is still commendable.
Another issue is the question about what is moral or not. As you said, it is moral for Western Audience, but no Chinese, but does that means it is amoral, that it is wrong? The game is after all Japanese, and I think, do not quote me on that, the game is most popular in Japan, and the Japanese player-base had been the main influence for a lot of the development decisions. I think it is a little more complicated that just saying that they are doing the right or wrong thing here.


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