Story, the FF brand, armory system (all jobs on 1 character), cross hotbar controls for gamepads, reliability of the dev to produce X amount of content each year.

Quote Originally Posted by Crasherino View Post
Just a genuine question, I want to understand what it is that keeps such a large number of people interested in this game, because while I'm currently playing it and "enjoying" it for what it is, for the most part for me it just feels like a very average MMO at best.
Imo it's the best one I've played. If FF XIV is an average MMO, which one is the king? A lot of them have even less complexity than this game, especially action style MMOs use a lot fewer buttons.