It has a very good controller support on PC, in my opinion, and I've been spoiled by it (tried ConsolePort addon for WoW and it just seems too clunky, same with Tera even though it has built in support for controller, and ESO's support just frustrates me, though the latter two games are not tab targeting like WoW and FFXIV, so maybe why I don't like the controls as much).

The story is interesting and well structured (read: linear, for the most part), the soundtrack is beautiful, and the visuals are appealing, including character design (though, of course, improvements can and should be done and are always welcomed).

The jobs are aesthetically pleasing and rotationally structured (unlike SWTOR) and intuitive at a casual level with a near perfect amount of abilities, not too much for a controller (though getting there on some jobs for me) and not too little that it becomes like an action combat game, at least with PVE.

The battle designs are to the point for the most part and doesn't waste my time with meaningless fluff like avoidable ads and rooms in dungeons or adds that don't contribute to boss fights in trials and raids except for alliance raids, which makes sense there as those have dungeon style layout. (Obviously, talking more about newer designs.)

The grind exists, as it would in any good RPG, but still manageable, and most things have sensible unlock requirements (looking at you, pathfinder and allied race in WoW).

Gearing is simple and intuitive, again without meaningless fluff like traits and abilities that should belong to the job system rather than be restricted to the gear, only to be discarded along with the gear, or worse, negative effects, ugh.

The ability to not need multiple characters just to try a different job is refreshing.

Being able to queue for most duties for contents from various different expansions and various different types of duties (technically all duties, except for the community not making it possible) is way more than refreshing. It's gr-r-reat!

The various different daily roulettes that take advantage of the queueing abilities are fun for daily activities. Dailies and weeklies are fun in general, with manageable grinds.

Money isn't really an issue unless you want to craft or own a house or do high end raiding, and those people have the ability to gain more income to support their chosen playstyle. Most things in the game (not player-sold) have reasonable fixed costs.

Quests and quest objectives in the open world are, for the most part, reasonably placed without confusing direction to reach. I enjoy the instanced nature of the open world and the ability to increase the number of instances for each zone separately to accommodate the number of players in the zone as well as a deterministic method of choosing a zone instance and not have people appearing and disappearing on you.

That's all I have for now, though there may be more reasons why I like this game. It can be improved in many ways, but as it is, it's currently my favorite MMORPG when compared to the others that I've tried, though I still play other MMORPGs, mostly to experience different stories.