NG+

[savageink]

With NG+, you don’t have to slog through ARR just to relive HW. Or slog through ARR and HW for SB. Or all three for ShB. Not to mention you can’t redo the story any other way on your main character, so that’s what NG+ is made for.

I get what it's for. It just serves no purpose for me. i have no desire to rerun the story on my main unless it is a good way to get alt job experience. the story is the same whether i run it on an alt character or an alt job. but only one of those will give quest experience. ...i'm going to emphasize "for me". Which is why I can see the OP's point. You can find all the purpose in it you want.