Want to get rid of botting?
Give everyone there own loot pool.

PVP
This could be implented good, but SE always promoted Working together then against each other. If they do PVP then its going to to suck maybe til they fix it. and Hope they dont abandon it like they did with FFXI PVP. FFXIV is a hotkey game so PVP will be better.

Strategy, and HNM, KHNMs, World Bosses. It needs to be here. I mean, Look what GW2 offers, and Tera Offers in that aspect.