I like rewards because it helps get people to try content they might otherwise miss. And even if they have fun, sometimes activities can get stale, so having new people popping in or new things to work toward as an incentive can be helpful. Just my PoV though.
(Good to see someone else misses 8 player Feast teams)
So basically more things like Garo where you win enough to get the prize? Nice.
As for support, yeah, I look at support and promotion of instanced PvP among some popular MMOs like this:
WoW - good (new themes and seasonal rewards, new maps, popular streamed competitions, etc.)
FFXIV - meh (OK support for Feast, new maps every great once in a while, and... yeah)
ESO - oof (nice combat system but queue system is broken, matching system is not good, no real promotion of any kind)
I think FFXIV could do better but I'm not sure the dev resources and commitment are there. But that's from someone who's still a PvP casual so my impression may not be worth anything.



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