The game in it's current state isn't made for new players at all. SE is just trying to keep it's current playerbase happy to get a small amount of money. They made exp fast assuming that any new players would probably be joining only because their friends were already playing and SE wanted them to be able to play together as fast as possible. These players would have their friends to help them out with those quests so the requirements were left as is, so a new player who joined out of curiosity with no friends starting out is going to have to make friends. It's hard, but it's either that or quit until 2.0