I think dropping the lines between in-game and outside the game is the way to go.
Being able to read the news in an RP manner inside the game or on the Lodestone as we currently can; Being able to manage our linkshell and say a quick 'Hello' to your friends playing while being outside the game; Being able to simply watch other players play the game with invisible random cams flying around live streaming the content or being able to 'spy' on your friends doing raids, Primals, etc. while inside the game; and much much more.

This is a MMO, a lot is going on and sometime it requires some managing. Allowing us to do it inside or outside the game, to our preference, will help the players spend more time where they like it best and is the most fun for them.