http://forum.square-enix.com/ffxiv/threads/40518

With the new and edited recipes added with the release of patch 1.21, the Community Team felt like it was the perfect opportunity to hold a contest of culinary proportions! Think you have what it takes to be the next master culinarian of Eorzea®? Perhaps you're just extremely creative when it comes to cooking? Design a recipe for a delicious dish using Eorzean ingredients for our expert cuisine connoisseurs to judge. Don’t worry if you can’t actually cook it! All you have to do is create and post your recipe alongside an in-game screenshot of you cooking as a culinarian at the guild in Limsa Lominsa and the Community Team will let their salivary glands take care of the rest.

We’ll be picking 10 winners and awarding them a brand-new in-game item that will be implemented in patch 1.22.
Fun?

Entrant must be a legal resident of the U.S. or Canada (excluding Quebec) and must be 13 years old or older. Only entries from valid North American Square Enix Accounts will be accepted.
.... not fun -.-