Eureka wasn't so bad, but endgame in ffxiv is lacking without eureka

[Jybril]

I know people have been brainwashed to believe raiding is the only endgame. It simply is not true. Every player decides what end game means to them.

I would assume, even if I was brand new to MMO's or gaming is that you max you level and do what you can do with your max leveled character.
Just like how some video games have end-game content when you reached the end and have those special dungeon.
Not start all over again at level 1 on a different job or look pretty in Uldah lol.