Increasing drop rates =/= difficulty discussion.
I.e. If something is hard and they can't win they won't get items. If they win 100 times and have nothing.....
I'm all for hard content. I'm praying 2.0 will be the magical fix to every problem that many seem to think it will be. I know why rates are so bad, to keep some people playing, but I'm glad for the 10 -> 5 reduction.