I disagree. A lot of people drop the game during the ARR fetch bog. I'm sure Square can see this in their internal stats quite well and realize they need to fix it to retain players. It was objectively the worst part of the game, and its a shame that it keeps players away from enjoying excellent story coming up for them in Heavensward. I also don't think these fetch quests are meaningful effort, so there's no worry that they're being rewarded too much for too little work. Upon seeing or hearing about the ARR grind, a lot of newcomers also buy skips, which I think is the kind of no effort reward that you're talking about. These players jump past most of the game's tutorials and mechanic teaching content, start doing end game content in my queues and fail miserably.