Latency is a major problem and it's far past time we addressed it.

[Kurando]

I'll never understand why they moved the NA datacenter to California.

The best course of action for majority of players was to have a server in either Chicago or Dallas, so practically no one within the US is playing at 100+ ping..

Because NA players are not the only one that use the datacentre. People from all over the world connect to them (North/South America, Asia, Oceania, EU) that it's necessary for SE to look at the greater picture.