No full version SH-B code received (only early access code received)

[Xenn88]

I only received a XXXXXX-###-XXXXXX-### type code on my physical box which registers the game to square-enix-games.com but not to the store. I received no further instruction on how to activate the game. As far as that's considered, some people could argue that I've been sold a defective product.

Is there something wrong with the box or am I supposed to activate the game somehow with that code?

isnt that the normal format of a game key? did you try entering it in mog station?
you can find a link to mog station on the lodestone under help & support.