When will NA get more shards?

[Krotoan]

most companies value long term customers more than new ones, it's common business practice (unless the business is really going down hill then they would attempt to get every single customer they could get.).

Take a look at contractual service company practices in your area. Most will offer new customers discounts and incentives to start and not allow older customers to take advantage of these offers.

I think one is more valuable than the other, but a paying customer regardless of them being new or an alt has the same right to make a character, but neither should get special treatment (so new shouldn't get any preference over alts).

Why would you argue that a older customer already getting value out of the service needs that character slot more than someone who cannot even experience the service or will have a severely limited enjoyment (needing to make a character on a far data center alone away from friends, remember this is a social game for lots of people) and will ultimately ruin and lose that experience for the new customer?