When will NA get more shards?

[Kurando]

Perhaps NA will get new worlds, next expac, but seeing as most things tend to die down after a couple of weeks it probably wasn't worth doing it now from a business prospective. It's rather difficult to balance players currently, new worlds would struggle just as much.

snip.

Interesting. Why should a new player be more important than a current one making an alt? After all the current player is possibly a long term sub, hence a steady source of income for SE, but they can't guarantee a new player would stick around for just as long as them.