its part of the level progression from now on not some endgame content, its a prerequisite for you being efficient at your job, don't expect AF to be the best gear for your job, its just an awesome looking stepping stone in your gear progression as time goes by and cap will go up.

and of course its easier when the whole server jumps on it at once.

doing the quests at the appropriate level and not getting groups handed to you on a silver platter like now will turn the challenge up quite a notch for future players