As long as the items on the cash shop are not required to be optimal (P2W) and the cash shop keeps to itself, I'm satisfied.

People can say what they want about games that require a sub, but I know where I stand - games that make subs "optional" get really obnoxious and annoying about advertising their microtransactions in-game.

It's one of the primary reasons I quit ESO. As soon as you log in...Crap mount for sale! BUY NOW! Limited time only! Only $19.99! I can't do this all day!

Meanwhile, the Mog Station is a website which can't be accessed in-game. It's refreshing.