I personally view the optional items as a way I can further support the game and developers outside of paying my subscription. I love FFXIV, and I want it to remain successful and continue on throughout the years. The simple fact in this day and age is that if a game isn't providing enough revenue to a company then eventually it's going to die off because while the developers and creators may have passion and love for what they are creating, the overarching company and stock holders only really care about the bottom line.
Since I have pretty limited funds I keep a general rule for myself that each month I allow myself to buy one optional item from the store. That way I feel like I can give a little extra thank you to a game I love so much and get something for myself that makes me happy, it's really a win-win.

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