They've got a long, long way to go before sinking to WoW's level.

Sure there are minor nitpicks here, a few things are so easy they're practically handed to you and even a casual player can find satisfaction in a little effort for victory, but overall they've been doing a fairly reasonable job. There's a nice balance of content for players of all skill levels. I'm genuinely looking forward to ShB, something I hadn't experienced in WoW for 3 expansions running.