It's really too easy to put two and two together to know that if they're requiring transactions to be conducted outside of the game that there's real money involved.

With how overly protective SE tends to be of its players when enforcing the ToS (IE, refusing to offer details on why infractions are issued), you'd think they'd want to take steps to prevent people from potentially getting scammed out of real money from ads like this.

Legit or not, it's not something that belongs in the PF or XIV in general.